Bo Xing

Bo is Vice President of Neusoft Group, author of the Chinese edition of Harvard Business Review, President of the Shanghai Financial Information Association, President of the CEIBS AMP Club, member of the Marathon Committee of China Athletic Association, co-founder of the "400KM Ultra Gobi", and founder of Chinese Entrepreneurs 24-hour Extreme Challenge. He is the first Chinese to complete the 4 Deserts and is the record holder of the Lightest Equipment in the 4 Deserts. For the North Pole Marathon, Bo’s goal is to "run on the top of the world with reverence, let footsteps not be frozen, and let spirit fly.